WE KNOW YOUR CUSTOMERS
Marketing recording equipment and musical instruments requires a genuine understanding of music making and of music makers.
THE RIGHT MESSAGING
We identify your specific audience and craft a compelling message of how your products can inspire music makers and help them achieve their creative goals.
THE RIGHT CHANNELS
We find the right formats and channels to reach your target group. This can include videos, newsletters, advertising, social media, and attaining media coverage.
WORKING WITH US
Work with us some of the time or all the time. Cherry-pick specific services, or get the whole package. We can be an extension of your marketing team, or we can be your marketing team.
The team
Henrik Andersson Vogel
Senior project manager
Henrik has established himself as one of the most skilled marketers in the pro audio/MI industry. After eight years as a music tech journalist and editor-in-chief, he played a major role in taking Softube from five to 25 employees. Since 2017, he has been a freelancer, working with brands such as Presonus, iZotope, Reason Studios, Antares, and many others.
Peter Marchione
senior project manager
Peter has a solid background in public relations, marketing and advertising, both from music technology and other industries. He is also experienced in music tech journalism and content creation, and runs a record label. Peter specializes in digital marketing strategies and analytics. His experience from working with marketing in a variety of industries enables him to offer a healthy outside perspective to marketing of music technology.
Laszlo Czapovics
Online campaign manager
Laszlo’s background is in business development and analysis, but with Signal to Noise he focuses entirely on online campaigns and advertising, particularly on Facebook and Instagram ads.
Martin Gustafsson
Video, photo and Graphic Design
Martin has freelanced for years as a video maker and stills photographer. His work has been focusing on promoting software developers, recording studios and music artists. Check out his showreel below!
Play Video
CLIENT TESTIMONIALS
"Henrik genuinely understands marketing and communication to an audience of music makers. He has provided excellent work for us and played an important part in the launch of Reason+."
Marcus Adler
CMO, Reason Studios
“Henrik and Signal to Noise provide top notch marketing and PR services in the MI-Industry. A great company to work with.”
Christoph Härtwig
Marketing Manager, iZotope EMEA
"Initially, Henrik joined our team in order to contribute to our content creation efforts. We were drawing on his media and editorial experience. He is a pleasure to work with and became a seamless part of our team."
Erik Papp
President, Co-Founder, Townsend Labs Inc.
OUR RANGE OF SERVICES
Campaigns and launches
We help you plan and execute campaigns and product launches, from high level strategy and goals to detailed timelines with tasks, milestones and lists of deliverables from everyone involved.
Video content
Ambitious product trailers, artist interviews, tutorials, short social media videos and video ads. Video is the most important means of today's communication. Our work is cutting-edge.
Copywriting
Web pages, newsletters, press releases, social media posts—they must all strike the right balance between being informative, on message and maintaining the brand values.
Advertising
Clever targeting and well-designed ad creative are the key factors in turning prospects into customers. Facebook, Google, YouTube, partner e-blasts and print—with demonstrable results.
Graphic design
We work with several skilled designers who help you with anything from banners, newsletter headers and video thumbnails to creating logos and establishing an entire graphical identity.
Press/reviewers relations
Our contact list to media outlets of all types is extensive. Reviewers need demo units and NFRs, as well as extra information and guidance to ensure your product is correctly represented.
Marketing research
The groundwork for any successful marketing efforts. Identifying the target groups, benefits and talking points of your product, and your products' position relative to the competition.
Brand and product strategy
Establishing brand pillars, identity and values helps raising brand and product awareness, keeping a consistent messaging and maintaining your long-term direction.
Artist relations
Your customers have idols they look up to, or peers they respect. Working with the right artists in the right way adds authority to your brand and products. We have a well-filled contact book.
Social media
Posting, sharing, commenting and offering first-line support on social media is important, but time-consuming. We make sure you're always present where your audience is.
Events
We have many years' experience of planning and executing industry events. We can manage your presence at anything from international trade shows, to local gatherings.
Channel marketing
Getting the most out of dealers and distributors requires a bit of extra attention. This can include training of sales people, co-marketing efforts and customizing marketing assets.
